Believe in the Unbelievable

To launch the PUMA evoPOWER boot, JZ made a series of content. The main film reached over a million, organic, views on YouTube within the first day.


Believe in the Unbelievable

Client - Puma
Creative Director - Zak Davis
Co-Directors - Zak Davis + Austin Will
DP - Jason Bosteder
1st AD + 2nd AC - Evert Nate Yockey
Producers - Meg Weber + Peter Black
Talent, Athletes - Thierry Henry, Cesc Fabregas, Marco Reus, Mario Balotelli
Talent, "Olivia" - Elsie Bennett
Visual Effects Supervisor + Motion Designer - Ivan Vidovic
Visual Effects, Main - Refuge FX
Visual Effects, Teaser - Michael Miller i9fx
Musical Score - McKenzie Stubbert
Sound Design - Clint Snow

minion teasers

As a fun inclusion to the launch film, PUMA released these "caught on tape" ball destruction moments that were filmed around Europe and captured "Minons" around town cleaning up the destruction and confiscating the footage. 

Minion Teaser: Date Night

Minion Teaser: Stadium Tourists

Minion Teaser: Bull Arena

Minon Teaser: Test Facility