PUMA RUNNING #IYC
PUMA Running launched their brand new shoe, the IGNITE, with a year-long grassroots campaign to inspire global run clubs. Along with the film campaign, our team worked with design studio 1924US to create unique art for each city run club to rep their city with limited edition PUMA gear.
PUMA Running continued their consumer engagement with the launch of their running app, PUMATRAC, which launched with a campaign showcasing the differentiators within their app that support each unique runner.
The IGNITE product line launched with the above video, filmed on location in Los Angeles, CA.
ignite your city campaign
The IGNITE YOUR CITY Campaign was constructed around grassroots support of global run crews. The campaign delivered a series of eight videos, digital auxiliary content; including GIFs and photography assets and a robust Toolkit for markets beyond the PUMA global team's reach to kickstart grassroot efforts in their region.
Under the Art Direction of JZ and in collaboration with 1924US our team created city specific logos for our global run crews.
PUMA's Running App launched with a series of videos created to inspire the unique runner in each of us. PUMA TRAC provides runners with unique insights after each run and empowers runners with information on when and where they run their best.