2016 Level UP #CHOOSE CAMPAIGN
PUMA Teamsport's SS and AW '16 boot launches took our team across the globe.
We launched the 2016 yearlong campaign with content created from video and photography assets filmed in ten global cities including multiple European trips with eight professional footballers and youth athletes, taking more than twenty active production days.
The 2016 campaign CTA LEVEL UP drove the creative vignettes, art direction, irreverent production locations and harnessed the 'after hours' attitudes of the players for on pitch action.
The Spring/Summer season featured two product launch films, LEVEL UP #CHOOSESPEED and #CHOOSEPOWER. The campaign deliverables also included a full photography package, a robust series of digital videos and GIFs used across PUMA Brand and Teamsport channels.
Filmed on location in Paris, Manchester, Madrid, Portland, and New York City.
Sergio Agüero, Marco Verratti and Antoine Griezmann
Filmed on location in Milan, Turin, London, Manchester, New York City, and Portland.
Mario Balotelli, Giorgio Chiellini, Gianluigi Buffon, Cesc Fàbregas, Olivier Giroud
AW16 LEVEL UP Campaign launched three boots, evoSPEED, evoPOWER, and evoTOUCH with a focus on TRAINING. The shenanigans of SS16 were over, it was time to get back on the pitch and prepare for the new season.
PUMA's innovative new boot, evoTOUCH, launched with the LEVEL UP Campaign and with a global consumer experience of the evoTOUCH Virtual Reality experience.
The launch film for evoTOUCH, paired with a 360 VR product film experience.
Filmed on location in London and Paris
Featuring: Cesc Fàbregas
evoTOUCH VR Launch
From PUMA: The history of this sport has been defined by unrivalled skill and unstoppable leather boots. It's an undeniable equation. (Think Diego Maradona and the PUMA King.) As football became faster, boots became lighter. Faster. Louder. They were stripped of the materials that built this game.
Filmed on location in Manchester and Dortmund
Featuring: Sergio Agüero and Marco Reus
Filmed on location in London
Featuring: Olivier Giroud