2017 PLAY LOUD CAMPAIGN
WHO IS THE LOUDEST? TOURNAMENT
The grassroots consumer engagement campaign for PLAY LOUD features a global tournament which searches to discover WHO IS THE LOUDEST?
Irreverent copy, illustrations, and branding legitimized the tournament and drew eyeballs from brands and outlets outside of the football market.
MOCK UPS FOR 2017 LAUNCH CAMPAIGN
For the 2017 year, our design team developed a marketing system for the CTA PLAY LOUD, featuring portraits of athletes and three boot silos. The below featured content is a sampling of the mock ups delivered for execution by the internal marketing team at PUMA.